What on earth is Twitter and how should you use it to grow sales leads and possible customers for your singular business?

Twitter is actually a free service enabling its users to send and read messages online known as tweets. A tweet is a text message of maximum 140 characters, as with an SMS message, by way of which it was derived. As such, tweets use the type of shorthand vocabulary, symbols, anagrams and slogans that are favored in SMS messaging. The use of URL shortening services, such as tinyurl, and content hosting services, such as Twitpic and NotePub, can overcome the 140 character limit as well as make it possible for the sending of multimedia content.

Tweets are shown on the author's profile page and forwarded to the author's subscribers, who are called followers. The author can permit unrestricted access to their posts or they can choose to distribute their posts only to their subscribers.

Tweets can be forwarded and received through the Twitter website, SMS or external applications. Twitter is free, but using it through SMS may well result in phone costs by your phone's service provider.

Since its establishment in 2006 by Jack Dorsey, Twitter has realized worldwide recognition and renown. It is sometimes called the SMS of the Internet. Direct use of Twitter is often superceded by other platforms which use Twitter's application programming interface to dispatch and receive their own messages.

To easily understand Twitter, visualize it as your own personal billboard, where you can deliver the newest and most appropriate valuable information possible, to a wide target audience.

Twitter proclaimed their news and information network strategy in November 2009 by changing the question asked of users for status updates. From "What are you doing?' they have shifted to "What's happening?"

As a mlm marketer, Twitter helps you or your business to pinpoint a target market for your services or products. You may even find yourself creating a "Twitter Personal" that appears more captivating than you really are! Why? With Twitter you don't need to create a large volume of content. Small bits of entertaining, but effective, material can cultivate a large following and maintain those followers.

When you have attracted followers, Twitter allows you to stay in regular contact with them without daunting them to the point of losing followers. This attribute of Twitter makes it a formidable, if not the most powerful, social networking tool for marketers.

Since Twitter messages are short and to the point, you can effectively tweet up to 4 times per day and nurture relationships with your followers that much quicker. Your goal is to have your Twitter followers choose to continue communicating with you because they wish to know what you have to say. When people feel like this, your chances of having them later buy from you are greatly increased.

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